Avalanche offers marketing- and promotional services for artists, bands and companies in the music industry. We create an individual marketing plan for our clients based on which we implement a ten week long promotion campaign in the spring. We are mainly focused on online marketing but considering our clients’ needs we use also traditional marketing, such as street teams and print media.
Avalanche aims to increase the client’s visibility in its target groups and media, build up the client’s fan base and enhance their image by accomplishing the individual goals created for the client.
During two previous years that the project has been executed Avalanche has implemented several successful marketing campaigns which have been accustomed to fit the client’s current situation.
Avalanche consists of six students from JAMK University of Applied Sciences’ Degree Programme in Music and Media Management. Avalanche is part of Campus Entertainment –learning environment which produces events and other projects for the needs of entertainment industries in Jyväskylä and around Finland.