Avalanche implements individual online marketing campaigns. Campaigns can be built around new releases or tours. We aim to create high quality online marketing campaigns and design personalized marketing plans for our clients.

The marketing plan includes specifying the target group and promoting the artist via social networks (Facebook, Twitter, MySpace etc.) and online conversation forums. We will maintain the connection between the fan base of the artist and announce possible tour dates and events utilizing online media. We will take care of the client’s visibility on the most popular music-related websites where we will advertise interviews and reviews of new releases. Each client will have their own personal agent in charge of planning and implementing the marketing campaign while taking the clients wishes into account.